One of the first questions business owners always ask us, is Facebook for business actually as important as Yelp or Google My Business? The answer to that is yes, and that we suspect that Facebook will actually become a major source of information for local businesses in the years to come. Facebook is now actually appearing in Google search results for businesses and those businesses are getting reviews on Facebook. Facebook is also quite incredible as it is very capable of adequately retargeting your website visitors with ads and deals for your business.
First step, is actually setting up your business page from your own personal Facebook profile. If you don’t have a Facebook profile yet, then you need to create one which is fairly simple, log onto Facebook.com and enter all of your relevant information. Once you’ve created your personal account, then you need to click the downward triangle on the top right of your profile. Then click on the button in the drop down list called ‘create a page.’
Click on the drop down and then ‘Create Page’
Because your business has an actual storefront, make sure to click on local business.
Make sure that your business Name, Address & Phone number are correctly listed here.
Once you’ve entered all of your business information, then you are ready to begin setting up your business page. First thing, you should add your logo or photo to the front page, something you want people to identify you with. What’s fantastic about Facebook is that in the cover photo are you can actually add a video which converts very well with your followers and potential followers.
Add a logo or nice headshot, also, videos are great for your Facebook business cover page.
Make sure you add the call to action button on your home page. This is important if you want people to actually email you or call you directly from your Facebook page.
Have someone reach you with the click of a button.
Real Estate agents want someone to get in touch with them. If you have an aesthetics business perhaps you want people to book a service, or to go to a particular page on your website (which you’d pick learn more) either way, Facebook is giving your business the option.
‘Booking Services’ is a viable call to action for an aesthetics business.
Add a short description of your business.
Once you’ve added that short description and or followed all of the tips on the page, the next step is to make sure that all of your business information is filled out. Click on the see more button and then on about.
Once you’ve reached the about page, make sure that you fill out everything completely. You’re going to want people to go to this page and be able to reference the time’s your business is open, to the location, to essential contact information etc.. Now that you’ve completed your business page, you’re ready to start posting photos, videos and all of the content that you want your potential visitors to see.