A marketing funnel is made up of several stages in order to convert your online viewer into a paying customer. Here’s a simple 4-step guide for what to include in your marketing funnel that actually works.
Step 1: Evaluate Your Target Audience
WHO is this marketing funnel for and WHAT do you want to accomplish? The more you can narrow your target audience and determine what it is you want them to do (buy a product, join a membership, go to an event, etc) the more effective your funnel will be.
RELATED ARTICLE: Understanding Your Ideal Customer
Step 2: Write Out A Flow Chart and Plan of Action
Note that a majority of your viewers don’t know who you are, so you need to properly educate, nurture and gain their trust in order to get the commitment. First ask yourself, where does your traffic come from? Second, create a landing page that explains your products or services in a short, concise manner. Third, have a Call To Action that leads to a 30 day free trial or taking payment.
Step 3: Build Your Marketing Funnel
Now for the fun part, you get to build out your marketing funnel! Don’t forget to test out the entire funnel for any glitches or bugs.
Step 4: Launch and Track Your Results
It’s very important to analyze which parts of the funnel are operating better than others. Focus on one conversion point at a time to implement some changes then track and analyze your funnel again. A great tool that supports tracking of Sales and Marketing creation is Agile CRM.